Increase Search Engine Rankings with RSS

RSS is the latest craze in online publishing.

RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood.
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RSS allows publishers to "syndicate" their content through the distribution of lists of hyperlinks.

It has actually been around for a while, but with the advent of spam filters and online blogging, it is fast becoming the choice of ezine publishers who want to get their message across to their subscribers.

However, not much attention has been given to the advantages RSS provides for search engine optimization.

Why Search Engines Love RSS

Many SEO experts believe that sites optimized around themes,or niches, where all pages correspond to a particular subject or set of keywords, rank better in the search engines.

For example, if your website is designed to sell tennis rackets, your entire site content would be focused around tennis and tennis rackets.

Search engines like Google seem to prefer tightly-themed pages.

But where does RSS figure in all this?

RSS feeds, usually sourced from news feeds or blogs, often correspond to a particular theme or niche.

By using highly targeted RSS feeds, you can enhance your site's content without having to write a single line on your own.

It's like having your own content writer - writing theme-based articles for you - for free!

How can RSS improve my Search Engine Rankings?

There are three powerful reasons why content from RSS Feeds is irresistible bait for search engine spiders.

1. RSS Feeds Provide Instant Themed Content

There are several publishers of RSS feeds that are specific to a particular theme.

Since the feed is highly targeted, it could contain several keywords that you want to rank highly for.

Adding these keywords to your pages helps Google tag your site as one with relevant content.

2. RSS Feeds Provide Fresh, Updated Content

RSS feeds from large publishers are updated at specific intervals. When the publisher adds a new article to the feed, the oldest article is dropped.

These changes are immediately effected on your pages with the RSS feed as well. So you have fresh relevant content for your visitors every hour or day.

3. RSS Feeds Result in More Frequent Spidering

One thing I never anticipated would happen as a result of adding an RSS feed to my site was that the Googlebot visited my site almost daily. To the Googlebot, my page that had the RSS feed incorporated into it was as good as a page that was being updated daily, and in its judgement, was a page that was worth visiting daily.

What this means to you, is that you will have your site being indexed more frequently by the Googlebot and so any new pages that you add to your site will be picked up much faster than your competitors.

How does this benefit you as a marketer?

Well, for example, let's says a top Internet Marketer comes out with a new product that you review and write up a little article on, and that your competitors do the same.

Google generally tends to index pages at the start of the month and if you miss that update, you will probably need to wait till the next month to even see your entry in.

But, since your site has RSS feeds, it now gets indexed more frequently. So the chances of getting your page indexed quickly are much higher.

This gives you an advantage over the competition, as your review will show up sooner in the search results

than theirs.

Imagine what an entire month's advantage could do to your affiliate sales!


Why Javascript Feeds Are Not Effective

Some sites offer javascript code that generates content sourced from RSS feeds for your site. These are of absolutely no value in terms of search engine rankings, as the googlebot cannot read javascript and the content is not interpreted as part of your page.

What you need is code that parses the RSS feed and renders the feed as html content that's part of your page.

This is achieved using server side scripting languages

like PHP or ASP.

A good free ASP script is available from Kattanweb
http://www.kattanweb.com/webdev/proje cts/index.asp?ID=7

An equally good PHP script is CARP
http://www.geckotribe.com/rss/carp/

So in conclusion, besides optimizing on page and off page factors, adding RSS feeds to your pages should be an important part of your strategy to boost your search engine rankings.


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How no-code development tools can benefit IT

No-code application development tools can quickly deliver information to customers, while freeing IT resources to concentrate on core business needs.

Remember when application development was done only by IT? Those days are gone forever. Today, line-of-business (LOB) departments that expect near-instant results have a new weapon: cloud-based, no-code development tools.

Some LOB managers are turning to no-code application development tools as a way to circumvent a recalcitrant CIO or IT department lacking the time and budget for cloud application projects that aren't considered high priority. Yet, IT can benefit by divesting itself of simple development projects that do not place intellectual assets in jeopardy. The CIO who condones such departmental application development can even be perceived as a forward-thinking facilitator.

Leveraging pre-built templates that cover a range of usage scenarios, no-code application development tools are designed to appeal to users with no expertise in Javascript, Python or other programming languages. Built on a foundation of configurable components for importing and handling data, and a drag-and-drop interface for building mobile app front ends, a key aim is to offload simple projects from developers -- whose coding skills are likely more valuable elsewhere.

For the Sarasota Memorial Health Care System in Florida, IT welcomed the opportunity to jettison development of a mobile app designed to help visitors use their iPhones and iPads to navigate the facility's corridors without getting lost. "We built an application that displays cloud-resident maps on a user's phone or tablet and uses BLE [Bluetooth Low Energy] with iBeacon to pinpoint and mark the current location," said Charles Westcott, a senior digital developer not in IT, but in the hospital's marketing department. A counterpart for Android devices is slated to go live in the fall of 2015.

No-code dev responds to GPS problem

Westcott and Sarasota Memorial's IT department mutually agreed on theMobileSmith Inc. no-code development platform, combined with beaconing technology from Gimbal Inc. MobileSmith was selected largely on the strength of the Raleigh, N.C., company's track record with other medical institutions. Sarasota Memorial chose the BLE and iBeacon combination after an experiment using GPS technology was unable to pinpoint altitude with sufficient accuracy to determine on which of a building's floors a visitor was located. Using the representational state transfer (REST) API simplified tying the mobile application into the hospital's map database and will form the basis for the next data-integration phase: extracting and displaying doctors' information and office locations.

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"These tools are not evil," said Theresa Lanowitz, founder of advisory services at research firmvoke Inc., based in Minden, Nev. "Good no-code tools can make IT appear more innovative and makes a CIO more aware of what's going on throughout the company. What this does do is get rid of the command-and-control type of IT, but IT does need to be aware of which tools are being used and act as a mentor, not an adversary."

Andrew Leigh, vice president of products and alliances at no-code tool maker Jitterbit, based in Alameda, Calif., is even blunter in his assessment about a no-code approach. "I don't know if it's good or bad for IT, but it certainly is inevitable," he said. "In this age, every employee of every company should be thought of as an employee of IT, and that means IT needs to shift its vision to be companywide -- not just departmental."

That inevitability is nothing new, according to Leigh and Lanowitz.

"Twenty-five years ago, everything was coded," Leigh said. A custom accounting system that took Leigh and his colleagues four years to build inC++ was replaced just a few years later with a package from Oracle. Packages of that ilk are now giving way to cloud-based software as a service, he said.

Departments have long tinkered with their own app development, including PC-based DOS utilities that proliferated across the LAN, said Lanowitz. "IT had to learn to contend with this."

Though hard coding was indeed the norm, code generators for mainframe development that ran on PCs under MS-DOS existed as far back as the mid-1980s. One particularly well-known platform was ACCOLADE (A CICS COBOL Online Application Development Environment), perhaps best remembered today only for its cleverly crafted acronym.

Debatable security risks for no-code

As with all application development, the security of apps built with no-code tools is, rightfully, a key concern. "IT could possibly make an app more secure by coding it from the ground up, but IT often does not have the time, money or security expertise" said Grant Glas, founder of no-code tool makerApp Press LLC, based in Indianapolis. "IT is going to flex its muscle and ask how you are storing data. But, at end of the day, that app will save hundreds of development hours."

NASA Launches Technology Transfer 'Super Tool' | NASA

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NASA Launches Technology Transfer 'Super Tool'

Nov. 25, 2013

Businesses and individuals interested in using NASA research to develop new technologies and products now have access to an online tool to make the process of licensing easier.
The QuickLaunch licensing tool provides access to a select portfolio of NASA technologies for the purpose of licensing and commercial development. It was developed at NASA’s Ames Research Center, located in California’s Silicon Valley.
The tool features pre-approved terms and conditions, including fixed, up-front and royalty pricing, a streamlined process for electronic agreements and significantly reduced response and approval times. It provides access to existing, patented NASA technologies to provide rapid and cost-effective deployment to industry.
"The QuickLaunch Licensing tool will enhance our efforts to transfer more NASA technologies to American industry and U.S. consumers in a timely manner," said Daniel Lockney, NASA's technology transfer program executive at the agency’s headquarters in Washington. "NASA develops hundreds of technologies each year in support of its aeronautics and space exploration missions. This new tool ensures that the American taxpayer will receive a second benefit from its investment in NASA through the creation of new products, new markets and new jobs."
More than 30 technologies currently are available for license using the QuickLaunch website. The number will increase during the coming year. Technologies range from a plant chlorophyll content meter, which detects plant stress by determining the chlorophyll content of plants, to a propulsion-controlled aircraft computer that provides a low-cost method of implementing this aircraft technology for a wide range of aircraft.
QuickLaunch users can search by NASA center or by technology category, ask questions of NASA licensing managers, and file a licensing application online.
“I’m very pleased and proud that the QuickLaunch tool was created by our technology transfer team, and implemented by the NASA Technology Transfer System’s development and operations team, both based at NASA’s Ames Research Center,” said S. Pete Worden, Ames Center Director. “At Ames, we pride ourselves on being innovation leaders in cutting-edge research and bold new approaches in service to NASA and the nation.”
For more information about NASA's QuickLaunch Licensing website, please visit:
https://quicklaunch.ndc.nasa.gov
For more information about NASA's Technology Transfer Portal website, visit:
http://technology.nasa.gov

Ref: http://www.nasa.gov/ames/nasa-launches-technology-transfer-super-tool#.UpbLAfHOl6k.blogger