Links With in Content, Linking to Content

Link Monkey….stupid people…..the jokes on those who have, what they consider, “link monkeys” working on their link campaigns.
Your link manager should be your “link expert”….an expert mind you….no freaking’ “monkey”.
I find many individuals who come to us who have been working in obtaining links themselves, or by just purchasing links where their focus has been on numbers, and nowhere really on quality. Believe it or not, Link Style Pages are dead, and those are the types of pages that “monkeys” get you.

I also know of many larger SEO companies who try to avoid the topic of “obtaining links” in their proposals and contracts. When pressed, they will “buy you some links” via outsourcing to some way sub par quality” party to fill your link amount order”. In one sense, I don’t blame them.

          They can’t help but to give the clients what the clients are asking for. ..I fell into that trap  too, but got out last year
Since most people are still thinking “the numbers game” when it comes to obtaining links, most people are buying “numbers” from “monkeys” on crappy link pages.
When will the world wake up that the numbers game has passed the tipping point in Google. Engine are trying to get smarter with how they analyze sites. My overall thought is that they are working to identify, simply, ”Links within Content and Linking to Content”
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Say that line into your head over and over, it’s “Links within Content and Linking to Content”
Yesterday’s link monkey is worthless today. The teamwork of tomorrow includes having the site owner make a real resource. They need to give away information, give away free tools, link out great, add a forum, blog, Content, Content, Content (and all unique…and no machine generated crap),
This content should link out to trusted content within the text, and should be written about things that are good enough to get links. Newsworthy or reference worthy material. You should do everything you can to provide something of value that people would want to link to. “Well written content” and lots of it about interesting related things, has the best chance of ranking high long term. To get back to “links” Then, have your LINK EXPERT; work on advertising your info to everywhere relevant. They should add links within content, linking to sub pages of content sites, and should attempt to get links from within content of sub pages of other relevant pages of related sites.that’s a whole art in itself. It’s “links within content, linking to content”.
Do you have a monkey or a computer doing your content or links? Are you playing the “monkey” or the “expert”? Who’s getting your links, and who’s writing your content, and how good is your content And do you think any of this matters to your own link and content campaigns?

Balancing the Link Equation

There are lots of instances where balancing this link equation can be of extreme benefit to the website in question. Being out of balance for one backlink variable can throw your rankings all out of wack. I’ll relate this to having one bone in your spine out of place…if you don’t have the chiropractor adjust it back in place, you’re gonna be in some pain.

The value of having your back adjusted is incredible (believe me) as is the value of having your link equation balanced. Establishing the problem areas is the first step to balancing the equation. Most problem areas are fairly easily identified and are of varying degrees of difficulty to remedy.

Examples of Link Equation Balancing:

(or If your site has….You should:)

• 1000 IBL’s from 500 unique IP’s…
  …consider buying a run of site text link with your targeted text
• 70% reciprocal link…
  …only get one-way links and slowly dispose of your reciprocal links
• 10k IBL’s from 10 unique IP’s…
  …get many more one-off links
• 90% deeplinks to the homepage…
  …compartmentalize your site and get more deep links
• 80% identical anchor text…
  …use synonymous terms and switch your anchor text

These are just some of a few examples where knowing which types of links you will be targeting on your link hunts will be of much more assistance to your search rankings. Know which types of links you need to balance your link equation, and your time will be much better spent in acheiving your higher goal of high rankings.

Another important idea to remember is that the balance of an equation will be relative to the industry itself. I remember hearing stories from a gentleman a year or so ago that claimed every time he hit a PR7 with an adult site it got banned. Needless to say he learned that lesson pretty quick of what was “flying over the radar”. Don’t hunt squirrels with an elephant gun. Your site about ice sculpting is not going to need a run of site PR7 link. It is NOT NATURAL. It will need topically relevant links from a host of different IP ranges using a lot of varied anchor text. Build your site up using “long-tail” phrases from the onset for optimal growth. If your term is “ice sculpting” then go after “wedding ice sculpting” and “ice carving sculptures” to start with. The more of the long-tail phrases you hit your rankings goals for, the more likely you will hit that big term that you’re lusting after.

Understanding the value of each type of link, and the relative weight that it holds in the eyes of the search engine is essential to achieving rankings these days. Emulating the natural growth patterns of the web is the optimal approach, but when a site has been around for some time, it is often necessary to supplement and expedite the link growth in certain areas. Since this is a somewhat risky proposition, it is very important to understand the history and equation of your linkage data for both your sites, the site’s surrounding yours, and your competitors.

Quality of links can very widely. Here’s my list of my top choices if I were in a “link draft” (inversely relative to the difficulty of obtaining these types of links)

The link draft

• One way authority link in the body copy with targeted text
• One way authority link in the body copy
• “Advertising” link on an authority site with surrounding body copy around targeted text
• Highly relevant presell page with several deep links to your site in targeted text
• “Advertising” link on authority site with 30 characters of targeted link text
• One way link from a highly relevant site with your target anchor text in body copy
• Link on authority site with your non-keyword domain name
• One way link from a somewhat related site with targeted text
• One way link from a somewhat related site with your domain name as anchor text
• Links with targeted anchor text in a sentence on a links page
• Title/Description style link on a links page
• Forum Signatures
• Reciprocal link on a links page
• Blog *cough* signing

Link Development Best Practices:

Quality Control

1.Check the cache date
2.Check the inbound links to the page
3.Check the theme of the links to the page
4.Check the other links on the page
5.Check the title of the page
6.Make sure it is not in the supplemental index

Be consistent with your growth Continue to get links at a reasonable pace. Acquire links as possible, and never stop doin’ it (at least until you hit the top)

Vary your anchor text
If you are still using the same three title and descriptions for your link acquisitions you are really spinning your wheels. STOP! You will reach a level of diminishing returns very quickly using the same anchor text these days. Use the thesaurus and ontology tools to find synonymous terms and keyword co-occurrence. It’s very easy to get overoptimized on anchor text. If you are much higher for allinanchor searches than you are for normal search results, it’s definitely worth doin’ some investigation on what type of anchor text ratios you currently have to your site.

Deep links
It isn’t just about your homepage anymore (if it ever was). It’s even more important these days to have those links pointing into theme pyramid areas of your site. It takes a bit longer initially to rank for multiple phrases when you take this approach, but on a site that has semantically related “compartments” it will result in much stronger more consistent site rankings.

I guess these are becoming link development basics, but I also think they are worth visiting on occasion for those that may be missing a variable in their link equation. Establishing and isolating all potential problem areas help to balance the equation and maximize the time and money spent on SEO efforts. SEO is becoming less about brute force, and more about knowing all the aspects and trying to keep them in harmony. Balancing the variables of SEO relative to all other variables with a site/ subset of serps will be vital in avoiding filters and maintaining high search rankings moving forward.

Increase Search Engine Rankings with RSS

RSS is the latest craze in online publishing.

RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood.
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RSS allows publishers to "syndicate" their content through the distribution of lists of hyperlinks.

It has actually been around for a while, but with the advent of spam filters and online blogging, it is fast becoming the choice of ezine publishers who want to get their message across to their subscribers.

However, not much attention has been given to the advantages RSS provides for search engine optimization.

Why Search Engines Love RSS

Many SEO experts believe that sites optimized around themes,or niches, where all pages correspond to a particular subject or set of keywords, rank better in the search engines.

For example, if your website is designed to sell tennis rackets, your entire site content would be focused around tennis and tennis rackets.

Search engines like Google seem to prefer tightly-themed pages.

But where does RSS figure in all this?

RSS feeds, usually sourced from news feeds or blogs, often correspond to a particular theme or niche.

By using highly targeted RSS feeds, you can enhance your site's content without having to write a single line on your own.

It's like having your own content writer - writing theme-based articles for you - for free!

How can RSS improve my Search Engine Rankings?

There are three powerful reasons why content from RSS Feeds is irresistible bait for search engine spiders.

1. RSS Feeds Provide Instant Themed Content

There are several publishers of RSS feeds that are specific to a particular theme.

Since the feed is highly targeted, it could contain several keywords that you want to rank highly for.

Adding these keywords to your pages helps Google tag your site as one with relevant content.

2. RSS Feeds Provide Fresh, Updated Content

RSS feeds from large publishers are updated at specific intervals. When the publisher adds a new article to the feed, the oldest article is dropped.

These changes are immediately effected on your pages with the RSS feed as well. So you have fresh relevant content for your visitors every hour or day.

3. RSS Feeds Result in More Frequent Spidering

One thing I never anticipated would happen as a result of adding an RSS feed to my site was that the Googlebot visited my site almost daily. To the Googlebot, my page that had the RSS feed incorporated into it was as good as a page that was being updated daily, and in its judgement, was a page that was worth visiting daily.

What this means to you, is that you will have your site being indexed more frequently by the Googlebot and so any new pages that you add to your site will be picked up much faster than your competitors.

How does this benefit you as a marketer?

Well, for example, let's says a top Internet Marketer comes out with a new product that you review and write up a little article on, and that your competitors do the same.

Google generally tends to index pages at the start of the month and if you miss that update, you will probably need to wait till the next month to even see your entry in.

But, since your site has RSS feeds, it now gets indexed more frequently. So the chances of getting your page indexed quickly are much higher.

This gives you an advantage over the competition, as your review will show up sooner in the search results

than theirs.

Imagine what an entire month's advantage could do to your affiliate sales!


Why Javascript Feeds Are Not Effective

Some sites offer javascript code that generates content sourced from RSS feeds for your site. These are of absolutely no value in terms of search engine rankings, as the googlebot cannot read javascript and the content is not interpreted as part of your page.

What you need is code that parses the RSS feed and renders the feed as html content that's part of your page.

This is achieved using server side scripting languages

like PHP or ASP.

A good free ASP script is available from Kattanweb
http://www.kattanweb.com/webdev/proje cts/index.asp?ID=7

An equally good PHP script is CARP
http://www.geckotribe.com/rss/carp/

So in conclusion, besides optimizing on page and off page factors, adding RSS feeds to your pages should be an important part of your strategy to boost your search engine rankings.


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