Monday, November 30, 2009

Links With in Content, Linking to Content

Link Monkey….stupid people…..the jokes on those who have, what they consider, “link monkeys” working on their link campaigns.
Your link manager should be your “link expert”….an expert mind you….no freaking’ “monkey”.
I find many individuals who come to us who have been working in obtaining links themselves, or by just purchasing links where their focus has been on numbers, and nowhere really on quality. Believe it or not, Link Style Pages are dead, and those are the types of pages that “monkeys” get you.

I also know of many larger SEO companies who try to avoid the topic of “obtaining links” in their proposals and contracts. When pressed, they will “buy you some links” via outsourcing to some way sub par quality” party to fill your link amount order”. In one sense, I don’t blame them.
          They can’t help but to give the clients what the clients are asking for. ..I fell into that trap  too, but got out last year
Since most people are still thinking “the numbers game” when it comes to obtaining links, most people are buying “numbers” from “monkeys” on crappy link pages.
When will the world wake up that the numbers game has passed the tipping point in Google. Engine are trying to get smarter with how they analyze sites. My overall thought is that they are working to identify, simply, ”Links within Content and Linking to Content”
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Say that line into your head over and over, it’s “Links within Content and Linking to Content”
Yesterday’s link monkey is worthless today. The teamwork of tomorrow includes having the site owner make a real resource. They need to give away information, give away free tools, link out great, add a forum, blog, Content, Content, Content (and all unique…and no machine generated crap),
This content should link out to trusted content within the text, and should be written about things that are good enough to get links. Newsworthy or reference worthy material. You should do everything you can to provide something of value that people would want to link to. “Well written content” and lots of it about interesting related things, has the best chance of ranking high long term. To get back to “links” Then, have your LINK EXPERT; work on advertising your info to everywhere relevant. They should add links within content, linking to sub pages of content sites, and should attempt to get links from within content of sub pages of other relevant pages of related sites.that’s a whole art in itself. It’s “links within content, linking to content”.
Do you have a monkey or a computer doing your content or links? Are you playing the “monkey” or the “expert”? Who’s getting your links, and who’s writing your content, and how good is your content And do you think any of this matters to your own link and content campaigns?

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I have around 13 years experience of managing highly skilled teams of professional in collaborative research and development, software development, web application development for national and international clients across the globe. My expertise covers Software development management, Project Management, Product Management, Project Architecture, Technology consultancy etc. I have expertise on drive the business direction by interfacing between the business and the development team, gaining a clear understanding of the commercial aspects of the business and translate them into requirements. Over the last twelve years I have played several roles, such as Project Manager, Software Development Manager, Information Analyst, Architect, Technical Consultant, Sr. Software Engineer, and IT Researcher.
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